Wine related articles
Talking
Wine Label to be Released in November Staff Writer – July 7, 2005
Who needs a sommelier? A 'talking' wine label could soon tell consumers in Italy everything they want to know about a particular bottle – from its production history to the kind of food it should accompany.
"The idea is to bring the enologist to the table so that each wine can explain itself in the first person," said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.
"We envision our talking wine label in restaurants, wine stores and at wineries that offer wine tasting," he said.
The new 'label' would consist of a chip implanted in the bottle that could be listened to with a small special label reader the size of a cigarette package, also manufactured by Modulgraf.
"It could tell you how to enjoy the wine, where it came from, everything you'd hear from a sommelier," Barontini said. "You could even have music."
"Clearly, this is intended for a very select category of wines and consumers," continued Barontini.
While he said that producers of some of Italy's finest wines, like Brunello di Montalcino, had already expressed interest there is great interest in the product, he declined to mention producers who have already ordered the new labels.
Modulgraf, a company specialized in wine labels and products aimed at preventing counterfeit, plans to launch the 'talking wine label' – which still doesn't have an official name – at Milan's prestigious wine fair in November.
The label was patented by German engineer Florentin Doring, who works with Modulgraf. It could also help prevent counterfeiting, say its creators.
"Many of the producers interested are also looking at this as the ultimate safeguard in the constant battle against the counterfeit wine industry," said Barontini.1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30
31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52,53,54,55
56,57,58,59,60,61,62,63,64,65,66,67,68,69,70,71,72,73,74,75,76,77,78,79,80,81